The Client: KZN Legislature
The Brief: To ensure participation beyond elections through the use of social media platforms
Access to information is a right that should be extended to all citizens. In South Africa, language is a major barrier to the extension of this right. The parameters for popular participation are largely determined by the existing political context and culture. As part of its popular participation initiatives, in 2022 the KwaZulu-Natal Provincial Legislature appointed Igunundu to market its programmes through social media platforms.
In ensuring popular participation in policy making and monitoring, our campaign objective is to increase public exposure, shaping public opinion and enhance legislature public image.
The whole campaign is digitally anchored. To achieve the greatest possible reach content will be distributed on the legislature website, Instagram, Facebook, Twitter, blog posts, Podcast and Youtube.