The Client: Ithala Development Finance Corporation
The Brief: To develop and implement an economic development strategy for Ithala
Ithala Development Financial Corporation (IDFC) has an enormous role to play in the entire economy of KwaZulu Natal. Within the post Covid-19 environment, there is no better time for IDFC to reposition its developmental mandate to help guide the entire economic activity of the province. Its property / infrastructure development which until recently has only been second to IDFC’s, can help a lot to develop the KwaZulu-Natal post-COVID economy.
Understanding its significance and liaising with stakeholders in the economic revival of the Province, IDFC appointed Igunundu as its Media Specialist for the period of 12 months starting from September 2022.
The Idea
Welcoming the appointment, Igunundu Marketing Manager, Zakhele Nyuswa says it’s about time that the IDFC brand is recognised as a key role player in economy development.
“This campaign is about the IDFC brand repositioning and public image. Key to our intervention is the alignment of IDFC brand with the larger conversation about the post – COVID economy. Equally important is the process of educating citizens and policy makers about the history and relevance of this entity in the inclusive society and economy” says Nyuswa.
Insight
Our team has compiled a strategy document, Amandla EThala, focussing on showcasing the impact of the IDFC on the economic lives of the underserved township and rural communities. The aim is also to place the IDFC at the centre of economic discourse through masterclasses and colloquia.
