The Client: Mhlathuze Water
The Brief: Publicity and reputation management among rural communities on Mhlathuze Water’s mandate.
Water is a natural resource that is essential for human survival. Yet, human access to water has always been a contested issue. The advent of the challenge of climate change consistently forces human beings to reconsider their perceptions on water.
The Idea
To assist Mhlathuze Water in the broader citizen education drive around issues such as water management, decision-making and implementation around water governance and polity or important synergies and trade-offs between climate change and water management.
The Insight
Our inhouse – Production and Podcast team produced uNomanzi, an official Mhlathuze Water mascot. UNomanzi is a water wise rural woman who teaches her water community about the importance of water management and encourages them to be part of decision – making and implementation around water governance and polity. She also addresses the most important synergies and trade-offs between climate change and water management.
On the day of the launch, uNomanzi podcast was published on 7 podcast platforms locally and internationally. The platforms are Anchor FM, Breaker, Google Podcasts, Pocket Podcasts, Radio Public, Spotify and Bayede News Radio. In addition, an hour-long programme with same content was aired by Nongoma FM.
